Apple, one of the prominent tech giants in the United States, has maintained a relatively low profile compared to industry peers like Microsoft and Google regarding its utilization of artificial intelligence (AI) in both marketing and product development.
Speculations have been swirling around the tech community regarding Apple’s potential development of an internal platform akin to ChatGPT. Despite hosting two major events recently, the company has refrained from providing any official confirmation, sidestepping direct discussions on generative AI.
Nonetheless, Apple’s recent Wonderlust event offered a glimpse into its substantial integration of AI across multiple features and devices, including the upcoming iPhone 15, Apple Watch Series 9, and Apple Watch Ultra 2. This demonstration underscored Apple’s steadfast commitment to infusing AI capabilities into its product enhancements.