Elon Musk, the world’s wealthiest man, has ignited widespread speculation after changing his name to “Kekius Maximus” on his social media platform, X. The tech mogul, a known ally of U.S. President-Elect Donald Trump, has not explained the meaning behind this name change or the new profile image featuring Pepe the Frog, a meme often associated with far-right groups.
This cryptic move has triggered a surge in the value of a memecoin— a digital currency inspired by internet memes—that shares the same name. While Musk has previously influenced cryptocurrency prices through his social media posts, it remains unclear if he has any connection to this particular memecoin.
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The term “Kekius” seems to be a Latin version of “kek,” a term used in gaming culture meaning “laugh out loud,” but it has recently gained ties to the alt-right. Additionally, “Kek” refers to an ancient Egyptian god of darkness, often depicted with the head of a frog. The name “Maximus” could be a nod to the legendary Roman character from the movie Gladiator, Maximus Decimus Meridius. Musk’s profile picture further fuels the intrigue, showing Pepe the Frog in Roman military attire, holding what seems to be a game console.
