In a groundbreaking move, FIFA has forged an unprecedented agreement with the European Broadcasting Union (EBU) to bring the highly anticipated 2023 Women’s World Cup to screens across 34 European countries.
This game-changing deal successfully settles the recent dispute between FIFA and broadcasters in France, Germany, Italy, Spain, and the United Kingdom, ensuring that fans in these influential nations won’t miss a moment of the tournament set to unfold in Australia and New Zealand throughout July and August.
With an air of excitement, FIFA President Gianni Infantino expressed his sheer delight at expanding the partnership with the European Broadcasting Union, underlining the inclusion of significant markets like France, Germany, Italy, Spain, the United Kingdom, and Ukraine. Infantino emphasized that this agreement would catapult the tournament into the limelight, although exact financial terms remain undisclosed.
Previous negotiations with broadcasters in the “Big Five” European countries posed formidable challenges, as FIFA voiced their dissatisfaction with the comparatively lower offers received in contrast to the broadcasting rights for the men’s World Cup. One particular hurdle was the time difference, as numerous matches were scheduled for the early morning in Europe. However, Infantino swiftly dismissed this as a mere excuse and made it a top priority to ensure extensive coverage of the Women’s World Cup.
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