An Overview !
There is so much regression. Then, still, there are signs of unique Pakistani talent. If provided with infrastructure & opportunities, Pakistanis can do wonders. The aesthetics of Pakistan haven’t yet been explored. Whether it’s music, culture, literature, humor or poetry, Pakistan has a unique literary bent & Coke Studio is just an expression of it.
Coke Studio Pakistan is a television programme and international music franchise which features studio-recorded music performances by established and emerging artists. It is the longest-running annual television music show in Pakistan, running annually since 2008. Coke Studio combines myriad musical influences, from traditional classical, folk, Sufi, qawwali, ghazal and bhangra music to contemporary hip hop, rock and pop music. The show is noted for promoting Pakistan’s multiculturalism by inviting artists from various regions and of various languages to collaborate musically.
The musical & aesthetical colors of Coke Studio Pakistan are diverse and innovative. The musical pieces in Coke Studio’s videos re-work a range of genres and performing arts, encompassing popular and familiar songs, as well as resuscitating classical poetry and the musical traditions of marginalized communities. The show also features high-concept art direction, set design, costuming and choreography across the songs, creating visually stunning and inspiring music videos. The show aims to celebrate the rich musical heritage of Pakistan and to reimagine its cultural memory and national narratives through musical media.
Coke Studio Pakistan is an international brand of Pakistan because it has gained popularity and recognition across the world. The show has been praised by critics and audiences alike for its quality production, fusion of musical styles, and showcase of Pakistani talent. The show has also been featured on various international platforms such as BBC, The Guardian, MTV Iggy, Al Jazeera, and The New York Times1. The show has also inspired similar projects in other countries such as India, Africa, Middle East, Turkey, Brazil, Bangladesh, Nepal and Indonesia. Coke Studio Pakistan is a source of pride and inspiration for many Pakistanis who see it as a representation of their diverse and vibrant culture.
Cricket is another international brand of Pakistan that has brought fame and glory to the country. Pakistan has a strong cricketing history and tradition, having won the Cricket World Cup in 1992, the ICC World Twenty20 in 2009, and the ICC Champions Trophy in 2017. Pakistan has also produced some of the world’s best cricketers such as Imran Khan, Wasim Akram, Javed Miandad, Inzamam-ul-Haq, Shahid Afridi, Shoaib Akhtar, Younis Khan, Misbah-ul-Haq and Babar Azam. Cricket is a passion and a way of life for many Pakistanis who follow the sport with enthusiasm and devotion.
Both Coke Studio Pakistan and cricket are international brands of Pakistan that reflect the country’s talent, diversity and resilience. They are also sources of entertainment, joy and unity for millions of people around the world. Then, technically, the cricket is regarded the most tough sport in the world. Therefore, if Pakistan can perform in cricket, why not in other team or individual sports? Likewise, music is the purest form of performing art. If, Pakistan can perform in music, why not in other geners of performing arts?
What does Pakistan need? Pakistan needs infrastructural development alongside investment in the sport & entertainment sectors. Then, the sportsmen & artists require social & cultural support as there should not be Taboos around it. Pakistan has the talent. It’s just a matter of time for Pakistanis to flourish.
