Editorial

World Television Day is a day to recognize the role of television in informing, educating and entertaining people around the world. It is also a day to reflect on the challenges and opportunities that television faces in the era of digital media and social networks.
Television has been a powerful medium of communication since its invention in the 20th century. It has the ability to reach millions of people across different countries and cultures and to influence their opinions and behaviours. Television can also showcase the diversity and creativity of human expression and promote dialogue and understanding among people.

However, television also faces some difficulties and criticisms in the 21st century, including the emergence of new platforms and devices that compete with television for viewers’ attention and loyalty. Furthermore, the quality and credibility of television content, especially in the context of fake news, propaganda and misinformation, has been a matter of serious discussion lately. It also requires equal representation and inclusion of different groups and perspectives in television programming, especially those of marginalized and vulnerable communities. Then, there is a need to implement the ethical and social responsibility of television producers and broadcasters, especially in relation to violence, sexuality and privacy. Television can also create awareness regarding the environmental and economic impact of television production and consumption, especially in relation to energy use and waste generation.

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Therefore, World Television Day is a significant day to celebrate the achievements and potential of television, as well as to address the issues and challenges that it faces. It is a day to encourage the development of television as a medium that serves the public interest respects human dignity, and fosters peace and harmony. It is also a day to appreciate the work of television professionals and the contribution of television viewers. Accordingly, television has also played a significant role in the development of awareness in Pakistan.

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