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Truck Art in Pakistan; A manifestation of rustic Aestheticism
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Truck art in South Asia is a widespread cultural manifestation. The art comprises a form of regional Decoration, with trucks featuring elaborate floral patterns and calligraphy. It is ubiquitous in Pakistan. It depicts the cultural orientation of the nation. It predominantly paints the aesthetical way of life of those associated with the transport business in Pakistan.

Many trucks and buses are highly customized and decorated by their owners. It is an aesthetical legacy with commercial viability. External truck decoration can cost thousands of dollars. The Decoration often contains elements that remind the truck drivers of home since they may be away for months.

Art is a mode of expression for truck drivers. Decoration may include structural changes, paintings, calligraphy and ornamental-decor-like mirror work on the front and back of vehicles and wooden carvings on the truck doors. Depictions of various historical scenes and poetic verses are also common, depicting the cultural trends of the land of Pakistan.

 Outfitting is often completed at a coaching workshop. Chains and pendants often dangle off the front bumper. Then, the quotations are also interesting for the readers. These often depict the nation’s sense of logic, humour and philosophy. The truck art manifests ordinary people delicately and aesthetically. The art is rustic to the sublimity of fascination.

 Karachi is a major city centre for truck art in Pakistan, though there are other hubs in Rawalpindi, Swat, Peshawar, Quetta and Lahore. Trucks from Balochistan and Peshawar are often heavily trimmed with wood, while trucks from Rawalpindi and Islamabad often feature plastic work. Camel bone ornamentation and predominance of red colours represent the truck art in Sindh. Then, the symbolic Decoration of local art and colours are painted with excellent skill. Art is becoming popular worldwide and represents Pakistan’s soft image. The truck art is original, unblemished and pure.

However, the transport industry’s commercialization is challenging the country’s ancient aesthetic art. However, so far, the art is persistent, tenacious and preserving. It represents the rustic aestheticism of the country and should be promoted and advertised.

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