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‘White X’ replaces ‘blue bird’ as Twitter logo

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Elon Musk killed off the Twitter logo on Monday, replacing the world-recognized blue bird with a white X as the tycoon accelerates his efforts to transform the floundering social media giant.
Musk and the company’s new chief executive Linda Yaccarino announced the rebranding Sunday, scrapping one of technology’s most iconic brands in the latest shock move since the tycoon took over Twitter nine months ago.
Musk’s connection to the letter X goes back nearly 24 years, when he founded X.com, later renamed PayPal, despite his objections. His space company is called SpaceX, and Twitter’s parent company was changed to X earlier this year.
He described the logo as “minimalist art deco” and updated his Twitter bio to “X.com,” which now redirects to twitter.com.
The Tesla CEO also tweeted that under the site’s new identity, a post would be called “an X.”
Musk has said his takeover of the social media giant was “an accelerant to creating X, the everything app” — an app inspired by China’s WeChat that functions as a social media platform and also messaging and payments.

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