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Why a Website is a must-have essential for your Offline or Online Business in 2023

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By Abdullah Kamran

The author is CEO at and also works at Fiverr and Upwork.

A suitable, user-friendly and professional website for you is an imminent need of your business, even if you are not rendering online services or selling products. It can boost your sales and gain your business unthinkable public exposure. A website is an essential tool in today’s competitive market because it gives you the ability to reach more people, regardless of where they are located. When developing your website, you need to identify what type of content will be displayed on it and how it can be made accessible for visitors to navigate through the different sections. In addition, the site should be attractive as well as informative so that people will want to return again and again. There are many factors that go into developing a good website. You should identify those that are most appropriate for your business and needs.

Top 5 Reasons to get a Website Designed 

Why do you need a website? The answer – is that it’s 2023, and pretty much everyone uses the internet. If you don’t have a website for your business, then it just looks like you’re not trying hard enough! Having a website gives you an online presence, which allows people to find out more about what you do, who you are and where they can buy from. And even if they don’t buy today, at least you’ve got their contact details so that you can follow up with them later on!

Now I know what you’re thinking – “I already have a Facebook page for my business; why do I need another one?”. Well, first off, having your Facebook page is excellent, but there are still people out there who aren’t as ‘social’ as you might think. Secondly, the more online presence you have (, the more websites), the better it is for your business because people will see that you’re serious about what you do.

If you’re not convinced yet, here are some of the reasons why having a website for your business is important: 

1) It’s FREE! – You don’t need to spend money on any expensive software or apps if you want to create something online. All you really need is a computer and an internet connection. You can even get free websites such as Wix and Weebly that let you build your own online presence with no costs involved! –

2) It’s easy to set up. All you need to do is create a website and then fill in the details of what it is about. You can also add photos, videos and other content that will make your site more interesting for others to visit.

3) No one knows who you are! If people don’t know who you are or what business you’re in, then they will never buy from you! With a website, you can show people what you do and let them know who you are.

4) Online sales – Most of the time, people prefer to shop online rather than go out shopping in person (especially if they live far away from where their business is located). Having a website gives you an opportunity to sell products or services directly to people all over the world! 

5) Direct contact with potential customers – You can use your website to get in touch with people who have shown interest in your business or products. For example, if someone buys something from you online and provides their contact details (email address, phone number), then it’s a great way to reach out to them again and let them know about any new products or services that you’re offering!

6) Find out what works – With so many businesses now having websites, it can be difficult for people to decide which one is the best for them. If you use

Here are some tips to help you create a user-friendly website

1. Make sure the design of your site is appealing, clean and well-organized. Your visitors should be able to quickly find what they are looking for without much effort. You can use different techniques, such as using tabs or drop-down menus so that visitors can easily access specific sections of your site.

2. Use images and videos that are relevant to your products or services. This will help make the site more interesting and appealing, but ensure that they are relevant so that it does not give a negative impression of your business.

3. Developing a website requires the use of different technologies, such as HTML and CSS or content management systems like WordPress, Wix and Weebly. If you have limited knowledge in these fields, it is best to seek the help of professionals who can develop a site that is fully functional with solid features such as e-commerce transactions and contact forms. 

4. Choose a web host that provides enough space and bandwidth for your site. If your website receives a lot of traffic, ensure that the host has sufficient resources to handle this situation without affecting the performance of your site.

5. Your website should be easy to navigate. This can be achieved by adding links on the homepage or creating drop-down menus with clear descriptions of each link. 

6. Make sure you have clearly stated terms and conditions of use, as well as privacy policies, so that people will know what they agree to when using your site.

The tips above are some of the things that can be done to help you develop a user-friendly website. There are also other factors, such as search engine optimization, eCommerce and content management systems, that can be implemented to improve the performance of your site. With all these things in mind, it is important for you to identify what type of visitors you want to target and how they will access your site. For example, if you want to reach people from overseas who have limited knowledge about your products or services, it is best to use English as the main language.

Have an idea? Talk to me at Fiverr and Upwork

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