Editorial
Pakistan’s media has a critical role in safeguarding the country’s social values, including morality, justice, and public accountability. Its primary obligation is to enlighten citizens on pressing state and societal issues. Governance challenges, abuses of fundamental rights, constitutional concerns, and social injustices are areas that require careful and responsible coverage. Public discourse on these matters, including social awareness and rights, is essential for the progress of Pakistani society and the development of a value-driven citizenry.
Unfortunately, Pakistan’s media often strays from this responsibility. Critics argue that media organizations are increasingly dominated by wealthy owners whose primary interest is financial gain rather than public service. This has resulted in the personalization of news, political targeting, character assassinations, and manipulation of public narratives. Instead of focusing on state affairs, policy failures, and social reforms, media outlets frequently prioritize sensationalism and attacks on individuals, especially political figures, in a manner that undermines public morality.
The impact of this trend on society, particularly on youth, is concerning. Young Pakistanis are deprived of a value-based perspective on public life. Instead, they are exposed to narratives that glorify controversy, vilify personal character, and distort ethical standards. Politicians and their families, including female figures, are subjected to targeted campaigns without the opportunity to defend themselves. While public accountability is crucial, the media must ensure fairness, impartiality, and the right to representation in reporting, otherwise, it engages in practices that are both inappropriate and immoral.
For Pakistan to progress, its media must grow beyond commercial interests and embrace its social and ethical responsibilities. Media owners and editors need to prioritise balanced reporting and reinforce the societal value system that aligns with the nation’s faith, constitution, and heritage. Sensationalism and personal attacks should give way to informed discourse on governance, human rights, and societal development. Upholding these principles is not just a professional obligation—it is a moral necessity for the health of Pakistan’s democracy and the ethical guidance of its youth.
