Tariq Mahmood Awan
A film industry can encourage ideas and social commentary within communities, and foster dialogue and awareness about various issues. It can also express and shape a culture’s ideals, values, identity and diversity, and promote its heritage, art and literature to the world. It can also create lasting human connections by letting people share their experiences, emotions, perspectives and stories with each other through the medium of film.
A film industry can bring important conversations to the public, such as political, social, environmental, ethical or moral topics, and inspire change or action. It can provide filmmakers with a creative outlet to express their vision, passion, talent and imagination, and challenge themselves to innovate and experiment. It can also allow for representation of different backgrounds, such as ethnicity, gender, religion, class, sexuality or disability, and celebrate diversity and inclusion.
A film industry can provide the public with escapism, entertainment, enjoyment, relaxation and fun, especially in times of stress or hardship. Furthermore, it can emphasize the importance of teamwork, collaboration, communication and coordination, as filmmaking involves many different roles and skills working together. It can offer filmmakers a supportive community of peers, mentors, partners and fans, who can provide feedback, encouragement, recognition and opportunities.
A film industry can teach important career skills, such as creativity, critical thinking, problem-solving, decision-making, leadership, management and entrepreneurship. It can create various career opportunities for people in different fields, such as actors, directors, writers, producers, editors, cinematographers, sound engineers, composers, designers, animators and more.
Advantages of a functional film industry for a country are ;
A functional film industry can drive economic growth by generating revenue from box office sales, home entertainment sales, television broadcast rights and merchandise sales. It can also create jobs for millions of people in different sectors and regions of the country, and pay out billions of rupees in wages annually. A functional film industry can attract foreign investment from other countries or companies who want to co-produce or distribute films made in the country.
A functional film industry can also boost tourism by showcasing the country’s natural beauty, cultural attractions, historical landmarks and local cuisine to potential visitors.A functional film industry can enhance the country’s reputation by producing quality films that win awards or recognition at international festivals or markets. It can also increase the country’s soft power by influencing the opinions or behaviors of other countries or people through its cultural products or messages.
How Pakistan can build its film industry?
Pakistan can build its film industry by investing in infrastructure, such as studios, equipment, facilities and technology that are essential for filmmaking. It can also build its film industry by supporting talent development, such as providing education, training, mentoring and funding for aspiring or emerging filmmakers. It can build its film industry by encouraging collaboration, such as creating networks or platforms for filmmakers to connect with each other or with other stakeholders in the industry.
Pakistan can also build its film industry by promoting diversity, such as ensuring that films reflect the variety of cultures, languages, genres and stories that exist in the country. It can build its film industry by seeking co-production, such as partnering with other countries or companies that have similar interests or markets for films. It can also build its film industry by expanding distribution, such as finding new ways or channels to reach local or international audiences for films.
Public & private partnership can ensure valid reforms. Pakistan must understand that film industry is a booming entertainment business now that brings tourism & exports the soft image of the country. Then, none of the performing media branches can compete with the stature of Film industry. Hence, it’s critical for Pakistan to ensure a functional film industry.
