Premium Content

United Nations, Pakistan and the Resilient Tourism

Editorial: Pakistan has tremendous potential in Village Tourism. The villages in mountains, deserts and other parts can be hot spots for tourism. A good read to know facts.
Print Friendly, PDF & Email

Dr. Muhammad Bilawal Kamran

Man loves to travel. Travelling provides aesthetical justice to his aesthetics. Historically, travelling has been the foremost passion of humankind. The instinctive urge to travel has led to migration and conquering the world. This passion has translated into the emergence of modern civilization. Hence, travelling is an aesthetical pursuit. However, with growing times, it has more than aesthetical pleasure or conquering the national parts of the world. It is a professional pursuit now. It has evolved into an industry and a way towards economic stability. It might have cultural, economic and political connotations; however, it has and shall always be close to the human heart and desire.

The United Nations celebrated the day of global Tourism Resilience Day on 17th February. Tourism is a significant source of income, foreign currency earnings, tax revenue and employment for many developing countries, including the least advanced countries, small island developing states, countries in Africa and middle-income countries. Because tourism attaches people to nature, sustainable tourism can stimulate environmental responsibility and preservation.
Sustainable tourism, including ecotourism, is a cross-cutting activity that can donate to the three dimensions of sustainable development and the achievement of the Sustainable Development Goals by boosting economic growth, alleviating poverty, and creating full and productive employment and decent work for all.
It can also recreate a role in revving the change to more sustainable consumption and production patterns and promoting the endurable use of oceans, seas and marine resources, promoting local culture, improving the quality of life and the economic commission of women and young people, indigenous peoples and local communities and promoting rural expansion and adequate living conditions for rural populations, including small-holder and family farmers.
The service of sustainable and resilient tourism as a tool to foster sustained and inclusive economic growth, social development and financial inclusion enables the formalization of the informal sector, the promotion of domestic resource mobilization and environmental protection and the eradication of poverty and hunger, including the conservation and sustainable use of biodiversity and natural resources and the rise of investment and entrepreneurship in sustainable tourism.

Global Tourism Resilience Day (17 February), proclaimed by the General Assembly in resolution A/RES/77/269, aims to emphasize the need to foster resilient tourism development to deal with shocks, taking into account the vulnerability of the tourism sector to emergencies. It is also a call for action for Member States to develop national strategies for rehabilitation after disruptions, including through private-public cooperation and the diversification of activities and products.

Tourism has immense potential for modern nation-states. Pakistan may also learn from the UN’s expertise and replicate all the positives in the tourism domain in the country. It is settled now that Pakistan has massive potential in tourism, whether religious, cultural or geographical; however, the fundamental challenge is the tapping of the potential. There are challenges in this regard, and the fundamental challenge is the image of Pakistan in the global world. Pakistani embassies and diaspora can be effective if government prioritize it and run a tourism campaign in this regard. Then local tourism is also essential. Peace and security are directly proportional to tourism. Pakistan must ensure the state’s writ and eliminate all forms of terrorism.

Infrastructural development in this regard is critical. The roads, hotels, parking, and provision of affordable commodities are also vital for the cause. People travel out to have relaxation, not botheration. However, most of the tourism travels in Pakistan are botheration. Therefore, it is critical to facilitate local and international travelers and tourists. Pakistan has great potential in tourism, as the challenges. Therefore, overcoming the obstacles and creating a productive tourism environment are vital. Tourism can help Pakistan with economic, cultural and political headways.

Leave a Comment

Your email address will not be published. Required fields are marked *

Latest Videos