Usama Shehzad Cheema
Many in our country, with a deep sigh of grief and regret, claim that “ours is the last century to cherish the love of books.” No wonder those who say so are devoted bibliophiles, worthy of honor and respect for their passion. However, this claim may not be entirely accurate.
Just last week, Punjab University hosted a book fair, where over 130,000 books were sold in a mere three days. If we were truly witnessing the decline of book culture, then sales of fast food—shawarmas and burgers—would have far surpassed book sales. But the reality suggests otherwise.
Beyond book fairs, the sales at bookstores and even small roadside bookstalls remain strong. Recently, the government launched an anti-encroachment operation against booksellers near Anarkali, Lahore, who were selling books on footpaths. Yet, despite this setback, public outrage over the crackdown highlighted the enduring value of books in our society. By the very next weekend, booksellers had returned, and the bustling crowds reaffirmed the public’s willingness to invest in reading material.
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The narrative that book sales are declining is largely pushed by publishers. Yet, publishing houses continue to expand, release new titles, and sustain the publishing industry. If book sales had truly plummeted, wouldn’t these publishers have shifted to other ventures? The real issue isn’t a lack of interest in books—it’s the rising cost of living in Pakistan.
When people struggle to afford basic necessities, spending on books becomes a luxury. In a country where 26.2 million children remain out of school, literacy rate for women is only 49.6%, and only 13% of youth has access to higher education, it is unfair to blame readers for a perceived decline in book culture. Despite these challenges, Pakistan’s educated class—especially those from underprivileged areas—remains deeply engaged in reading and literary discussions.
Not only is book reading prevalent among educated circles, but Pakistan has also produced world-renowned writers like Mohsin Hamid, Tehmina Durrani, and Fatima Bhutto. The real concern isn’t the loss of love for books but rather the deep-rooted education inequality in our country.
If we wish to ensure that future generations continue to embrace books, we must bridge the education gap. A more accessible education system will naturally expand the book market and cultivate a stronger reading culture. So, instead of lamenting the end of book culture, we must work towards making books more accessible. When education is prioritized, every century will be a century of love for books—not just ours.
