EDITORIAL
Tehreek-e-Insaf and monopoly on narrative.
In recent research by Republic Policy, it has been revealed that YouTubers, vloggers, TV channels and social media influencers have taken the most advantage of Tehreek-e-Insaaf’s enormous popularity because they have financial interests involved in doing so. In this matter, the most significant loss of Tehreek-e-Insaf is that the quality of the party’s narrative has fallen into the hands of ordinary YouTubers. It is pertinent to mention that most of the YouTubers are not professionally educated nor trained to analyze governance, legislation, and politics; because the information wing of Tehreek-e-Insaf needs to be faster to create a narrative, the social media team of Tehreek-e-Insaf has to play a more significant role. Because the primary function of the social media team is not to create information but to disseminate it, so often the narrative of Tehreek-e-Insaaf, the social media team of Tehreek-e-Insaaf gets lost somewhere between the YouTubers and the information wing. Resultantly, the ordinary workers of Tehreek-e-Insaaf are involved voluntarily to further the narrative of PTi as set out by Imran Khan.
When YouTubers create a narrative for a political party, the narrative and the party’s real purpose are often lost somewhere. Therefore, the information wing of Tehreek-e-Insaf should come forward. The workers of Tehreek-e-Insaaf must ask the question, where are the central information secretary, provincial and district information secretaries? Be it military or politics, party organization or governance, the central, provincial and district information wings of the party have been seen as counterproductive.
Republic Policy will publish its detailed report on this on Friday. Because currently, the financial interests of YouTubers are linked to the popularity of Tehreek-e-Insaaf, so they are with Tehreek-e-Insaaf and are confusing the everyday supporters of Tehreek-e-Insaaf with their illogical, confusing and sensationalist discussions. As soon as the popularity of PTI decreases, their narrative will also change. Therefore, there is a need for Tehreek-e-Insaf to consolidate and strengthen its information wing, including the social media team, and these people should keep the party’s narrative and policies in front of the people and hold a monopoly over it.
In this regard, Tehreek-e-Insaf needs competent, hard-working, operational party human resources in the information wing. However, the absence of competent and diligent human resources has been the leading concern of Tehreek-e-Insaf.
In the end, Tehreek-e-Insaf should retain a monopoly over its narrative. It is inevitable for all political parties to do the same. Therefore, if the political parties organize and enrol competent human resources, their administrative, organizational and structural problems will be resolved. Political narratives are always sensitive, and their accurate dispensation is critical for a political party.
