By Waqas Sheikh
OpenAI’s ChatGPT, the renowned artificial intelligence chatbot introduced in November, witnessed a third consecutive monthly decline in website visits throughout August. However, indications suggest that this decline may be tapering off, as per insights from analytics firm Similarweb.
On a global scale, desktop and mobile visits to the ChatGPT website dipped by 3.2%, totaling 1.43 billion in August. This follows a substantial 10% drop in each of the preceding two months. Furthermore, the duration of visitors’ engagement with the website has been shrinking each month since March, dwindling from an average of 8.7 minutes in March to 7 minutes in August.
Nevertheless, there was a slight uptick in worldwide unique visitors during August, with numbers rising from 180 million to 180.5 million.
The return of schools to session in September could potentially bolster ChatGPT’s traffic and usage, and some educational institutions have already started incorporating it into their curriculum. Notably, U.S. ChatGPT traffic experienced a modest uptick in August, coinciding with American schools resuming classes.
David F. Carr, an analyst at Similarweb who routinely monitors ChatGPT and its competitors, suggests that students seeking homework assistance might be a contributing factor to this trend, as the percentage of younger users on the website declined over the summer but is now rebounding.
ChatGPT ignited a fervor for generative AI, revolutionizing daily tasks ranging from editing to coding. Its meteoric rise was exemplified by the attainment of 100 million monthly active users merely two months after its inception in January. This remarkable technology leverages past data to craft fresh content, be it essays or poems.
Before the unveiling of Meta’s Threads, ChatGPT held the distinction of being the fastest-growing consumer application in history. Presently, it proudly resides among the top 30 websites globally, an emblem of its ascendancy.
While this AI juggernaut has been scaling unparalleled heights, new contenders have entered the ring. Google’s Bard chatbot and Microsoft’s Bing search engine, which offers a free chatbot fueled by OpenAI, have emerged as formidable rivals.
May witnessed the introduction of the ChatGPT app on the iOS platform, expanding its accessibility. Although the app could divert some traffic from the website, ChatGPT remains freely accessible while also offering a premium subscription for $20 per month.
Beyond ChatGPT’s user-facing aspects, OpenAI generates revenue by granting access to its AI models for developers and enterprises. Furthermore, its strategic partnership with Microsoft, entailing an investment exceeding $10 billion, underscores the company’s commitment to innovation.
In conclusion, ChatGPT’s journey from its explosive debut to its current position among the top websites in the world has been nothing short of remarkable. The competition may be heating up with the entry of new players, but ChatGPT’s solid user base and versatile applications continue to make it a force to be reckoned with in the realm of generative AI. As the landscape evolves, ChatGPT’s accessibility through various platforms, including mobile devices, and its premium subscription model are strategies worth keeping an eye on.
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