PIA Faces Backlash Over Controversial Advertisement Featuring Plane Near Eiffel Tower

Pakistan International Airlines (PIA) has stirred controversy with a recent advertisement showing a passenger plane flying toward the Eiffel Tower, which many social media users have found problematic. The ad, designed to promote the resumption of PIA’s flights to Paris, featured the tagline “Paris, we’re coming today.” However, the image quickly drew widespread criticism for its unsettling resemblance to the 9/11 terrorist attacks in the United States, where hijacked planes crashed into iconic structures like the World Trade Center.

Social media users swiftly expressed their concerns, with some asking, “Is this an advertisement or a threat?” Others criticized the airline’s marketing team, calling for the firing of the responsible manager. The controversial ad has been viewed over 21 million times on X (formerly Twitter), attracting significant backlash.

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In response to the outrage, Pakistani Prime Minister Shehbaz Sharif has ordered an official investigation, and Deputy Prime Minister Ishaq Dar has also expressed disapproval. The ad’s timing and imagery seem particularly sensitive given the tragic events of 9/11, where planes were used as weapons in a devastating attack that resulted in nearly 3,000 deaths.

Journalists and public figures, including Pakistani journalist Omar Quraishi, have voiced their disbelief, questioning how PIA’s management could have overlooked the potential implications of such an advertisement. Quraishi emphasized the importance of understanding the history behind the 9/11 attacks and warned that such imagery could be perceived as inappropriate or even threatening.

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PIA has yet to release an official statement on the matter. However, this isn’t the first time the airline has found itself embroiled in controversy. In 1979, PIA published an ad featuring the shadow of a jet flying over the Twin Towers, which also sparked criticism. Other past incidents include a 2017 controversy where staff performed a goat sacrifice to ward off bad luck, and a 2019 incident when PIA told flight attendants to lose weight or face dismissal.

As the airline faces ongoing scrutiny, the backlash highlights the importance of sensitivity in advertising, especially when drawing on historical events with lasting emotional and political significance.

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